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Brazil ·

Portrait of Laures
Available for work, let’s talk

Design + code, one person, one standard.

Self-taught developer and UX/UI designer based in Brazil, with 12 years building for the web. Working worldwide.

Late changes happen. The design stays consistent.

Accessible websites, design systems and e-commerce for agencies, brands and fellow freelancers, designed and built by the same person. Based in Brazil. Working worldwide.

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About

Twelve years of learning by building.

Hi, I’m Guilherme — Laures, after my last name. A self-taught web developer and UX/UI designer, shaped by hands-on practice rather than formal training. From solo freelancing to agency work and leading front-end and UX for a fast-growing e-commerce platform — today I work in partnership with agencies and fellow freelancers, and directly with clients of my own.

Read more about me
Laures leaning against an orange wall

Partnerships

Who I’ve built alongside.

Most of my partnerships are with agencies that bring me in to design and build for their clients, from design systems to full e-commerce launches. I also team up with fellow freelancers, such as graphic designers and back-end developers.

How partnership works Let’s talk

Selected work

Selected projects, from first sketch to launch.

  1. 01 / 06 With Loco Digital 2026

    ERP HEADtoHEAD

    One event brand selling two events, in two countries and two currencies — rebuilt as a single site with a booking engine that bills each order from the right company.

    • Events
    • Booking engine
    • Design system
    Read case

  2. 02 / 06 With Grupo Leonora 2022

    Leonora E-commerce

    A complete redesign of Grupo Leonora's B2B store on VTEX IO — research, wireframes, an atomic design system and every screen in Figma — and the e-commerce tech lead role through the build, with the developers at Econverse.

    • E-commerce
    • B2B
    • VTEX IO
    Read case

  3. 03 / 06 With Loco Digital 2026

    ESMA International Network

    The design of a fifty-year-old FMCG trade network's new platform — public site, members' dashboard and native app — on one design system shared by all three.

    • Membership platform
    • Design system
    • Native app
    Read case

  4. 04 / 06 With Loco Digital 2025

    Profit Pays

    A website for a construction cost consultancy, taken from the first idea to launch, with a content system the team extends themselves as the offer grows.

    • Website
    • Content system
    • WordPress
    Read case

  5. 05 / 06 With Loco Digital 2025

    Irish School of Motoring

    The UX and UI of a driving school's new site — car lessons and seven commercial licences around one lesson template and one booking panel.

    • Driving school
    • Content architecture
    • Booking
    Read case

  6. 06 / 06 With Loco Digital 2024

    Trident Holiday Homes

    The research and the design of a direct-booking site for self-catering holiday homes across Ireland — user tests, analytics and heatmaps first, then every page and component.

    • Travel
    • Booking
    • Map search
    • UX research
    Read case

Services

Ways we can work together.

Design, front-end development and accessibility consulting for companies and brands, and partnerships with agencies and freelancers. One point of contact from the first conversation to launch, and support after it.

See all services

  1. DesignUX/UI & Design Systems

    Interfaces that are researched, prototyped and tested, then built on a system of tokens and components that carries into code.

    How I approach it

    1. Map the goals, the users and what already exists
    2. Wireframe, prototype and test the critical flows
    3. Refine to high fidelity, on a system of tokens and components
    More about UX/UI & Design Systems

  2. DevelopmentWeb & E‑commerce Development

    Fast, accessible websites and stores — hand-written HTML, CSS and JavaScript, WordPress themes that are easy to edit, and WooCommerce, Shopify or VTEX. The stack follows the project.

    How I approach it

    1. Choose the stack around the content and the team
    2. Build semantic, mobile-first components
    3. Test on a real phone and in browser emulation, then hand over with documentation
    More about Web & E‑commerce Development

  3. ConsultingAccessibility & Consulting

    Accessibility audits to WCAG 2.2 AA, performance and UX reviews, code and stack advice, and mentoring, for your own team or alongside it.

    How I approach it

    1. Understand the goals, the team and where it’s stuck
    2. Test and measure, then rank what to fix by its impact on people
    3. Fix, document and leave the team able to keep it that way
    More about Accessibility & Consulting

  4. PartnershipPartnership

    For agencies first, and for fellow freelancers too — graphic designers, back-end developers. Every service I offer can be white-label, delivered under your brand, inside your process, your tools and your deadlines.

    How I approach it

    1. Align on your standards and workflow
    2. Deliver inside your tools, under your brand
    3. Stay on for iterations and support
    More about Partnership

Blog

What I’m learning, written down.

Articles on design, front-end and accessibility drawn from real projects, plus the experiments I build to test ideas.

  1. #articles 0 reactions0 comments Web accessibility, properly: a practical guide for designers, developers and the people who pay them 16 min read
  2. #experiments 0 reactions0 comments Fetch: a 404 page worth getting lost on 9 min read
  3. #experiments 0 reactions0 comments Sculptures: 3D icons from flat SVG 2 min read
  4. #articles 0 reactions0 comments Vibe coding, with and without knowing what you’re doing 4 min read
  5. #articles 0 reactions0 comments Not an overlay: building an honest accessibility panel 9 min read
  6. #articles 0 reactions0 comments Design tokens that survive the handoff 4 min read
  7. #articles 0 reactions0 comments BEM and SMACSS in 2026: still worth it? 4 min read
  8. Blog Every post, by category and topic. See them all
Go to the blog

Contact

Let’s talk about your project.

A project, a partnership or a question: send it through the chat and I’ll get back to you personally. Prefer to go direct? Email, WhatsApp or a 30-minute call all work.

Book a 30-min call (opens in a new tab)
Sky & Ritalino
Laures crouching on a cobbled street lined with colourful houses, with Sky and Ritalino at his side
The family: Laures, Ritalino & Sky 🐾
Hi! I’m Sky. Laures is our human — we’re family, so Ritalino and I run his front desk while he’s busy designing and coding.

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